Sunday, April 15, 2012

Is Direct Selling The Next Driver Of Startup Commerce Companies?

avon callingAs my partner Bipul Sinha noted in a post last year, direct selling is one of the most interesting opportunities in commerce in the time of social. Direct selling is being invigorated right now, not just in Latin America, but also in the US, due to three key reasons. The first is the economy. In this slow economy, people are more willing to supplement their income (and seek alternative career paths) than they have been over the last few decades. Direct sales is one of the most attractive and accessible ways for people to supplement their income. The last golden age of direct sales was during a period when women had few traditional career path options. As more women found success in the mainstream economy, the labor pool available to direct sales diminished. In this slow recovery, with unemployment still high, more people are willing to explore direct sales.

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Back in the Saddle: Everything Is Still Crazy (Powerlineblog)

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Saturday, April 14, 2012

A seat at history's counter in Greensboro, N.C.

The Woolworth lunch counter where students protested against desegregation in 1960 recently became the International Civil Rights Center & Museum.

? A local, slice-of-life story from a Monitor correspondent.

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It all started here at the Woolworth lunch counter. But this cradle of student protests against desegregation in Greensboro, N.C., was not always given the same stature as the civil rights movement landmarks of Memphis, Tenn., and Selma and Montgomery, Ala., when historians described the sea change that shaped the new South.

But 50 years after the Feb. 1, 1960, sit-in, the site was rechristened in 2010 as the International Civil Rights Center & Museum, securing a place in history for the African-American college students, ?the Greensboro Four,? who refused to cede their seats at the whites-only counter.??

?I?m proud of the museum,? says Greensboro resident Ian Pawlowski, a 30-something who grew up when the city was still reeling from deadly Ku Klux Klan shootings. His family fought on both sides of the Civil War, but Mr. Pawlowski says that today the city is demographically and culturally mixed.

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Friday, April 13, 2012

Texas A&M Cadets to be led by 1st black commander

COLLEGE STATION, Texas (AP) ? Nearly a half-century after African-Americans were admitted to predominantly white Texas A&M University, a black student has reached the pinnacle of one of its signature organizations.

Marquis Alexander next school year will become commander of A&M's Corps of Cadets, a high-profile post that involves establishing the cadets' dress codes for their military-style uniforms and setting their daily schedule, including physical training that can begin before dawn.

"I'm not going to lie. There is a sense of pride that's there," Alexander, 22, said Wednesday, standing in front of the "Corps Arches," an arched brick wall that marks the entrance to the dormitory area for the 2,100 members of the Aggie Corps of Cadets. "I look at it as encouragement to other people to get out and do whatever they want no matter what their background is."

Texas A&M is about 100 miles northwest of Houston where Alexander, the oldest of 10 children and the first to go to college, grew up. Despite recruiting efforts by the school, Houston's inner-city areas where Alexander was raised in the Third Ward and attended high school in the Fifth Ward typically don't produce future Aggies. Black students represent less than 4 percent of the 40,000 undergraduate students at the College Station campus.

"A lot of people from that part of town don't come here," said Alexander, who already spent a year and a half in the Marine reserves before enrolling at Texas A&M in 2009. "Everyone has their views and I knew what I was coming into when I came here, but it's been very positive."

The corps' racial makeup largely reflects the university, but Alexander suspects that will eventually change.

"We're working on that," he said. "We're growing steadily. I can serve as a testament."

His first exposure to A&M was during a high school visit. The Corps of Cadets was his group's first stop and where he got his first "Howdy," a greeting so synonymous with the school that people who enter an elevator at A&M's Rudder Tower get an automated "Howdy" over a speaker.

When his acceptance letter from A&M, the only school to which he applied, didn't arrive promptly, he signed up for the Marine reserves. The acceptance note eventually came but too late to renege on his Marine commitment. A year and a half later, he enrolled.

His continuing duty as a reservist, where he's a corporal, also makes him the first person with actual military experience to head the corps, whose graduates are outnumbered only by the nation's military academies in the amount of men and women who head from college to the armed forces. In A&M's case, however, membership in the corps doesn't require graduates to join the military, although nearly half do.

He acknowledges becoming the "face of the university" and he hopes to participate in efforts to encourage people from areas like his at home to make something positive of their lives.

"Coming out of that area, you don't see a lot of success stories," Alexander said. "There's not a lot of role models for that particular area. What you see is this guy living on the street or this guy selling drugs or this guy going to go to prison. Things like that. I hope to serve as a beacon of hope that: Hey, you can do this too."

A number of cadets applied for the commander position for the 2012-13 school year, then underwent scrutiny that included a five-minute presentation before an 11-member panel that included school officials, the reigning corps leadership and the corps commandant, retired Brig. Gen. Joe Ramirez.

"This is a young man who has all the right qualities," Ramirez said. "You can see he has a level of maturity that's probably not common among the cadets of that same age. He brings a command presence, leadership ability. He's comfortable speaking. ... He looks the part of a leader."

Texas A&M opened its doors in 1876. Blacks and women weren't allowed until 87 years later. The first African-Americans joined the corps in 1964. The first women cadets came a decade later. By contrast, rival University of Texas was racially integrated in 1950.

In A&M's centennial year, Fred McClure won election as body president, making him the first black student to assume the post that's considered a campus equal to corps commander and Aggie yell leader, a position once held by Gov. Rick Perry. McClure estimated that in 1976, only about 250 black students were at the school.

"I think he and I share the same passion for Texas A&M," McClure said, referring to Alexander. "It just so happens that we happen to share the same skin color. That's pretty cool too."

Albert Broussard, an African-American history professor, said Alexander's achievement was "an important event but largely symbolic."

"I don't want to minimize the importance of this event, but I would not refer to this as a turning point," he said. "Turning a new page in the long history of this university ... would be more appropriate."

Alexander, who hopes for a career as a military lawyer or intelligence work, said he wasn't even aware he was the first black cadet commander until someone told him.

"I don't know why it's taken so long," he said. "But I know the corps' process is that they will always put the best people in the spot. I can honestly say my race didn't play a factor. I hope it's because I was legitimately the best person for the job."

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You There! Men and Women of the Kingdom.

People of Sor...Friends of all races, religions, creeds...We are under attack. The sanctity of our peaceful nations has been compromised. Enemies of the Kingdom! Assassins from Ulfire! They strike, cloaked in shadow...they strike at the heart of Sor! They wish to tear us from the inside out! But we will not let them, no...They thought they would strike at us in shadow, but now we have seen them! They thought their bloodless organization secret, but their name has been found.

They are elusive. They are dangerous. But know this! They can. Be. Defeated! We are gathering a specialized team of warriors. Hardened by battle, bloodlust, and war. The race of the Phoenix with your mastery over the elements. Fire, air, and lightning! The race of Men with your mastery of battle! Steel, gunpowder, fists! You are our swords and shields! Sor's swords and shields! I want the warriors, the pilots, the thieves! I want the labourers, the craftsmen, the farmers! The mercenary, the nobleman, the artisans! All of you who are able to fight, men and women of Sor and it's territories, I ask you to join us against our enemies! Join us against these cowards who dare to strike in shadow! Join the Ultimate Organization, take their pledge...and make one solemn vow. A vow to eradicate this evil from all the free systems!

-Aden Malkini, August 17th

http://www.roleplaygateway.com/roleplay/the-ultimate-organization-ii/

Direct any questions to the OOC thread.

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Twitcident Fights Fire With Twitter

An upcoming Twitter service could help first responders react to emergencies using social networks.

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Thursday, April 12, 2012

Effective Outside Of The Internet Marketing For Your Online Business

You may have a need to build your online brand so your offline customers can take advantage of what you have to offer on the net. So then you have to learn how to go offline with your efforts.

But you do realize that it only stands to reason that if you do more marketing, like offline, then you should be able to expand your business. Lots of folks are not on the net all the time or even most of the time, they go on once in a while which makes this approach valid.

One of the favorite marketing and networking for offline are chamber of commerce meetings. You do understand that you will need to look for those who are in your niche audience. The thing to keep in mind is that you have to just keep getting exposure any way you can. This can be helpful in the forming of symbiotic business relationships. Everybody has something to offer in the way of learning which is why this is a good thing to do. The offline yellow pages still live and exist, and last I looked it is still a very thick book. If you look into it, you will see that the cost is not as high as you may think. Yellow pages offline are still used by tens of millions which makes it a good way to go. The right ad copy even with a smaller space ad will give you better visibility.

Take out a classified ad in your local newspaper. But do not jump into this without thinking everything through, and your product or service need to be able to do well with offline ads. What is funny about this is so many newspapers have a web component, and that means your offline advertising gets on the web in the end. You have to admit that the extra circulation is only a good thing and may bring in more revenue. You are probably already advertising your business in online classifieds sites like Craigslist, then spend a little cash and utilize your local classifieds as well. You can find offline advertising and marketing avenues both on the net and offline. Why would you bother spending time on this, though? The thing to remember is not everybody spends much time on the web. Also do not rely on people to come to you, and you literally have to go where they can be found.

Cindy, who is a content copywriter, and an Internet marketing expert. His recent client has a superb results on the web promoting the BB Cream beauty product. She promote it via her blog site that she published one popular article regarding Missha BB cream. Check out his website ? click here!

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